Websites for Holiday Rental Properties

Websites for Holiday Rental Properties

Why you should have a holiday rental property website.

If you own a holiday home, villa, chalet, B&B, cottage or any other rental propery you should have a website and here are the reasons why!

It’s your property so makes sense to have your own website.

Of course it is great to be listing on all the key travel sites such as AirBnB, Expedia, Trip Advisor etc - They are hugely popular and will get your property in front of many potential guests however your listing is one of thousands of properties on the site. Some of them charge quite high commissions that eat into your margins. With your own website you cut out the middleman and save yourself considerable costs. This is particularly good for repeat customers. It puts you more in control of your holiday property.

Showcase your holiday rental property how you want your potential guests to see it.

With your own holiday property website you can choose the domain name and the look and feel of the site, you can add content on the local area and what there is to do to allow your guests to get a really good understanding of the holiday and what to expect. You can feature a Frequently Asked Questions (FAQs) page to answer the most common questions people may have and this can be updated regularly. It is possible to have maps and photos and video content. Often people like to know what there is to do and where to go, by having this information on the website it allows the potential guests to start planning their trip and get excited about where they are going - this is more likely to lead to a booking.

Reassure potential holiday guests with your website.

With your own website you have the flexibility to design it how you want, you are not tied to the tour operators templates. It is always a good idea to have a reviews page or section so potential guests can be reassured that people like booking your property. If you are new to the rental market then it is always good to get feedback from guests as quickly as possible. You need to provide an honest view but you can be more selective with feedback on your own website.

Having your own professionally designed holiday home website will more likely offer reassurance and confidence with potential guests.

Promote your own holiday home website on social media and Google.

Rather than relying just on the agents you can help yourself achieve more bookings by promoting your website on social media and with search engine optimisation (SEO) increase your chances of appearing high up on Google. I can assist with optimising the site with the keywords relevant to your property and location. Without your own website you will never be found online. 90% of holiday makers research their holiday online before booking and now over 50% of all holiday bookings are online so it makes sense to have a website for your holiday property.

If you would like to have a chat about creating a website for your holiday rental then please get in touch.