Do Artists Need a Website or Online Portfolio?
Do Artists Need a Website or Online Portfolio?
You produce this amazing art - You’re creative and talented, you need to tell the world about your wonderful creations. Maybe you paint for fun or it is your career, but wherever you are on your artistic journey you should be sharing your creations. Often artists recieve inspiration from other artists so artist websites offer you the chance to share your ideas but also seek inspiration from others.
Rather than waste valuable time faffing around trying to build a website many artists seek help from a web designer to help them build an artists website.
Having your own artist website has many positive advantages:
Showcase your work: An artist website gives you a unique opportunity to present your work in a professional manner, even if behind the scenes it is complete chaos!
Build a personal brand: Position yourself as an expert in your field (e.g. landscapes, abstract, jewellery, ceramics), advertise your skills and share your vision. Think about a logo and domain name - I can help!
Increase your exposure: Let people around the world see your work. Reach new clients and audiences that would not be possible by just exhibiting locally or at home. With careful use of SEO (search engine optimisation) your site can appear well in Google and other search engines.
Sell your art: Use your online portfolio to set up an online store where you can sell your artwork and creations. Reach a global audience.
Make it easy to contact you: Having a professional website with your contact information will make it easier for clients and followers to contact you and discuss their requirements.
More than a CV: When applying for jobs or pitching to galleries, having an online display of your visual work can give you an edge.
Go viral: If you are lucky enough to create a successful piece of work that gets loads of traction (e.g. motion graphics), having your portfolio online would be a smart way to channel all that online success. Your Instagram feed can be automatically displayed on your site.
If you are an artist or creative person that is looking for your own site please contact me. If you have a look at https://suzannewinn.co.uk you will see her site that I built. Suzanne has sold quite a lot of art through her site both in the UK and internationally.