The Ultimate Guide to Squarespace SEO for Beginners (2025)
The Ultimate Guide to Squarespace SEO for Beginners (2025)
Search Engine Optimisation (SEO) is essential for ensuring your Squarespace website gets discovered by the right audience. Fortunately, Squarespace offers a range of tools and features to help you optimise your site. This guide will walk you through the key steps to boost your site's visibility in search results.
1. Set Up Basic SEO Settings
Site Title and Tagline
Ensure your site title and tagline accurately describe your business. You can edit these under Settings > Site Title & Tagline. This information often appears in search engine results and should include relevant keywords.
Metadata and Page Titles
Squarespace allows you to customise metadata for individual pages. Go to the SEO tab when editing a page and craft a compelling title and meta description. Use keywords naturally but focus on writing for humans, not just search engines.
2. Optimise Your Content
Keywords
Start with keyword research to identify terms your audience is searching for. Tools like Google Keyword Planner or Ubersuggest can help. Incorporate these keywords into your:
Page titles
Headings (use H1 for the main title, H2 for subheadings, etc.)
Body text
Image alt text
Content Quality
Search engines prioritise high-quality, relevant content. Create blog posts, guides, or FAQs that answer common questions your audience might have. Aim for content that’s engaging, informative, and unique.
3. Use Squarespace’s Built-In SEO Tools
URL Slugs
Edit your page URLs to make them clean and descriptive. For example, use "yourdomain.com/about-us" instead of "yourdomain.com/page123."
Image Optimisation
Upload appropriately sized images and include alt text that describes the image content. For example, "Eco-friendly tote bag in green." This not only helps with SEO but also improves accessibility.
SSL Certificate
Ensure your site is secure with an SSL certificate. Squarespace automatically provides this, and you’ll see "https://" at the beginning of your URL.
4. Mobile Optimisation
With most web traffic coming from mobile devices, having a mobile-friendly site is crucial. Squarespace templates are responsive by default, but preview your site on different devices to ensure everything looks great.
5. Connect to Google Tools
Google Analytics
Integrate Google Analytics to track your site’s performance. Navigate to Settings > Advanced > External Services to connect your Analytics account.
Google Search Console
Submit your sitemap to Google Search Console. You can find your sitemap at "yourdomain.com/sitemap.xml." This helps Google index your site more effectively.
6. Monitor and Improve
Track Keywords
Regularly monitor your site's ranking for target keywords. Adjust your content strategy based on what’s working.
Regular Updates
Keep your site fresh by adding new content regularly. Blog posts, testimonials, and portfolio updates can all contribute to improved rankings.
Fix Broken Links
Use tools like Google Search Console to identify and fix broken links, which can harm your SEO.
Final Thoughts
SEO on Squarespace doesn’t have to be complicated. By following these steps and maintaining a focus on creating valuable content for your audience, you’ll set your site up for long-term success. Remember, SEO is a marathon, not a sprint—consistency is key.
Do you have specific SEO challenges on Squarespace? Please get in touch, and let’s work through them together!